This article examines the effectiveness of the Governor's project "In every family – at least one child with higher education", implemented in 2014-2022 in the Republic of Tuva. The main goal of the project was to equalize the opportunities of school graduates living in families in which family members in three generations do not have higher education, through state support in the form of pedagogical and social aid at school and university. Indirectly, the project is aimed at overcoming the poverty of the population in the region. The paper analyzes the dynamics of admission to universities of graduates of schools, colleges, employment of graduates of higher educational institutions, as well as project participants and methods of support from the state. Based on this analysis, a conclusion is formed about the effectiveness of the governor's project.